Amazon Ads | Higher Impact
Value-Driven Marketing
Amazon Ads is a media powerhouse with a depth and breadth of unique properties for brands to engage audiences across a diverse range of devices, retail, and media channels. They helps brands design ad experiences that delight customers and deliver meaningful results. With their distinctive offerings, they make it simple and easy for brands to reach audiences where they shop, read, listen, and watch.
Agency: Code & Theory
Task: Develop a campaign strategy to raise awareness around the Amazon Ads Consumer Values Research initiative in collaboration with Environics.
Role: Lead strategist responsible for campaign development, strategic guidelines, and presentation development.
Process: Creative Brief, Comms Planning, Content Development
Outcome: Defined "Higher Impact" as the campaign’s northstar to enlighten advertisers on both the research findings and Amazon Ads's breadth of unique properties. The strategy wove connections between insights and how Amazon Ads helps them achieve reach, relevancy, and results with consumers.
Snapshot of campaign purpose and comms plan from campaign brief.
Higher Impact E-book cover.
Instagram Stories shared during the launch.
An in-feed Instagram post.
Paid social post run on Facebook and Instagram.