Amazon Fashion | Style Feed Positioning
Discovering Lifestyle Products Worth Buying
Style Feed is an on-site Amazon experience, accessible via the Amazon app and mobile browser, which delivers customers an immersive feed of lifestyle content consisting of fashion, beauty, and home décor. Customers can scroll through to find new products to like, share and/or shop as they please. Style Feed offers customers an engaging and inspiring destination to browse shoppable content, be inspired by what they find and discover new products that fit their personal brand and needs.
Agency: Code & Theory
Task: Drive awareness and trial of Amazon Style Feed.
Role: Supporting strategist contributing through research, data synthesis, and presentation development.
Process: Market Research, Audience Analysis, Social Media Analysis, Competitive Analysis
Outcome: Transformed research into insights that helped Style Feed gain a stronger understanding of their audience and validate the need of the product, moving them closer to their market goals. Recommendations were crafted based on insights around consumer and category needs to establish positioning that centered Style Feed as the ultimate destination for discovering new and vetted ways to express oneself.
Synthesized research findings to present valuable opportunities for nurturing stronger connections with audiences and encouraging engagement.
Identifying insights about the customer journey to inform positioning and future experience.
Highlighting the leading territories within the category based on competitive analysis.
Establishing Style Feed’s positioning northstar for showcasing what sets them apart and boosting credibility with customers.