Lubriderm Digital Vision
Centering Every Body’s Bodycare Needs
Lubriderm is a dermatologist developed skincare brand for healtheir looking skin. They are known for their simple, effective, proven formulas and products that offer fast-absorbing, long-lasting moisture. By taking an essentials approach to skin care, they provide simple solutions that work for all skin types from normal to extra dry and even diabetic.
Agency: Code & Theory
Task: Elevate Lubriderm in the skincare category as the leading dermatologist developed daily moisturizing lotion for all. Increase buy rate and HHP in general and hispanic market.
Role: Lead strategist responsible for vision setting, data synthesis, presentation development, and strategic guidelines.
Process: Research & Synthesis, Digital Ecosystem Strategy, Comms Planning, Digital Vision Playbook
Outcome: Crafted a digital strategy to help establish Lubriderm as every body's bodycare toolkit with a focus on driving awareness and sales by leveraging an inclusive perspective to create stronger connections across audiences.
Highlighting valuable insights discovered during research to guide the strategy.
Introducing an overlooked audience opportunity that helps Lubriderm connect with their target markets and beyond by championing inclusivity.
Showcasing best practices for thriving in the digital landscape and optimizing the ecosystem.
Consistently celebrating diversity in body and skin types for both consumers and healthcare professionals in creative throughout the ecosystem.