PGK Medical
Putting the Family Back In Family Practice
PGK Medical is a newly established family practice serving the Colebee, Australia community. Though it provides experience of a small clinic it has the versatile access to services that reflect the community’s needs. Because of this approach, they focus on community specific specialties such as diabetes, cardiovascular disease and skin cancer. They also prioritize education and community to better cater to their patients.
Agency: Moodboard
Task: Build PGK Medical's brand identity and digital ecosystem.
Role: Strategy lead responsible for vision setting, creative direction, data synthesis, presentation development, project management, and strategic guidelines.
Process: Market Research and Analysis, Branding, Web Design + Development, Organic & Paid Social Media, Creative Direction
Outcome: Developed the strategy that positions PGK Medical as an inclusive, progressive and compassionate practice where patients can truly feel at home. Emphasizing the practice's unique value of an intimate patient experience while offering a comprehensive range of services and resources. Established social accounts and site for deepened education and to capture conversions. Initiated email marketing to nurture patients beyond their visits.
A look at PGK Medical’s newly defined mission and vision statements.
The explanation of the unique brandmark.
Branding in action at the PGK Medical practice in Colebee, NSW.
Brand imagery.
PGK Medical’s Instagram and website.