The World Bank | IMPACT Health
Better Primary Healthcare For Everyone
IMPACT Health aims to address challenges with community wellbeing and healthcare by increasing the quality and use of essential health services through direct province-level funding at Provincial Health Authorities. This improvement in the quality of services provided should promote greater access and community utilization helping PNG to ensure more people have health coverage in the remote provinces.
The project aims to address the quality and efficiency of health services being delivered in community health posts, health centers, and district hospitals across the country, with a focus on the frontline to ensure the project delivers improvements to the most urgent need. IMPACT Health is ground-breaking not only in its ambition to change the funding model but in shifting the community sentiment from distrust and disbelief in government programs into an optimistic and collaborative one.
Agency: Moodboard
Task: Develop a brand and social media toolkit.
Role: Strategy lead responsible for creative direction, identity development, and strategic guidelines.
Process: Research and Concepting, Creative Briefs, Brand Strategy, Social Media Audit
Outcome: Established the brand strategy and identity to clearly communicate a major difference in intent and the value of the initiative. Fused simple but aspirational language with memorable visuals that are easy to grasp to help gain the support of the community through brand and social assets.
An animated version of the logo in action within an informational video created by The World Bank.
Usage guidelines for the official IMPACT Health branding and its colorways.
Application mockups to help the IMPACT Health team envision how key assets such as swag, letterheads, and business cards can be designed to promote the program.
Social media guidance to help the team optimize posts and leverage content towards compelling storytelling.